Stop Aiming For Average

No one starts something with the goal of being average.

We all imagine being the best: picturing the recognition, the success, the life that comes with it.

But here’s the truth:

Most people stay average.

Not because society holds them back, but because they’re not willing to make sacrifices greatness demands

Average is the middle of the bell curve.

By definition, most people live there.

Think back on your life, how many things do you think you’re above average at?

A handful?

Maybe none that really matter?

The things worth being great at have lonely, brutal roads.

Want to write a book?

That’s 1-2 years of grinding research and writing

Then comes the rejection, over and over.

Tim Ferriss got turned down by 26 publishers before The 4-Hour Workweek saw the light of day.

Today, everyone wants his life.

Back then, almost no one wanted to be him.

Knocked down 26 times, still walking into that 27th meeting.

How many people would quit after 1 or 2 rejections?

Most.

Probably you.

Probably me.

But that’s the price of greatness.

Most aren’t willing to pay

Mediocrity isn’t failing, it’s quiting before you find out how far you could go.

Most people stop.

The only question is:

Will you?